Here we go!

I have built my career by asking questions and listening closely for points of connection. Nowhere am I more comfortable than when I am diving into a new business to understand its goals and challenges and watching for the moments of energy.

Growing up in global agency networks and working with Fortune 500 brands, I learned from some of the best in the business how to build sound strategies, uncover key insights, and create space for creativity and human connection to thrive.

Growing up a second time as a budding entrepreneur, I learned how to take those best practices and apply them judiciously to help companies thrive. Without the air cover of big agency overhead and multinational client budgets, I fell in love with the stealth practice of bringing big brand thinking to ongoing business needs.

Today, I am growing yet again – as an embedded strategic guide – going deeper than brand recommendations and positioning presentations – building a business model that is about applying best practices to how you work. Together, our goal is to make things, to drive results, and to build brand advocates throughout your organization as we go.

Perhaps the hardest thing is to express my own brand. “The cobblers children have no shoes.” But this is the fourth area that we will push in – to grow and share how and what we do for so many brands and businesses. Watch this space for more on our clients’ journeys and our own in building the SnowVillaCo. brand.

Ok. Back to work.